Archive for the 'Perth News' Category

26 Jun

How to define your target market (and get inside their heads)

Are you a new business owner and is asking yourself what product or service you should offer to your market? To understanding how your business can deliver the greatest value to your customers and prospects, the key is defining your target market. You will serve your customers much better if you can group them together by specific needs and wants.

Meanwhile, before we determine who your target market is, you first should know the definition of your target market. Your target market is simply your main subset of customers that have a similar set of wants and needs. Even if you haven’t fully defined these needs, you most likely have a very good idea of your main target market. It can be large or small, but size is not important and your ability to define the needs of the customers within the market is critical.

To know who your target customers are, you should first know your niche. A niche is simply the service or product you specialize in providing your target and niche markets. Your niche can be offered to your target market as well as any definable niche.

Marketing is important. However, without properly defining your target market, marketing will not be a success. Continue reading at:

28 Nov

How To Make A Good First Impression That Everyone Remembers

First impressions are lasting impressions. This is especially true in business because they have significant effects on potential and existing customers. To ensure you provide a favourable image of your company to prospective clients and employees, proper maintenance and upkeep of the business premises, and other ways that can help create a nice impression for your business is vital to your success.

Image result for first impression

Appearance is one of the biggest factors that affect in creating first impression, even though sometimes clients and employees may overlook aesthetic arrangements made in your business premises. But for those who notice them, it will speak a thousand words about your business. Make sure you hire landscape contractors to take care of the premises. If you neglect the overall upkeep of the premises, there are high chances your business will be spoken poorly of during meetings and small conferences.

So if you want to create excellent first impression, it is your responsibility as the owner to ensure that apart from your appearance, your place has adequate assistance available. Assign a receptionist or a customer representative who have good diction and are well trained to handle queries.

First impressions are last impressions. So if you want to become successful with your business, you need to make sure that you create great first impressions.

For more on creating first impressions, read this:

29 Jan

Call to teach entrepreneurship

Perth Business

Entrepreneurship education explains a lot of success stories encouraging several people to join the bandwagon of successful entrepreneurs. How does this happen?

If you want to pursue your dream as becoming a successful entrepreneur, there are certain prerequisites and skill sets that are so important. Otherwise, without these things it would be impossible for you to reach your goals and dreams.

One of the important preconditions for a successful career is entrepreneurship or business education. With this type of education can open the doors of opportunities and success for future entrepreneurs and prove to be a support for new business.

With appropriate education in business, you will become more prepared to brave the hard realities of business world and take calculated risks. Business education prepares you to take the challenge of venturing into the business world head on, as you virtually have no idea how the market will react to the change you introduce.

Business education can help you a lot to become a better and more prepared entrepreneur. It gives you creativity, innovation and flexibility that are needed when undertaking the task of establishing your own business.

According to an article released by The West Australian, the people leading Western Australia’s SME sector a lack of business literacy is causing pain to would-be entrepreneurs.

Check out this link for more details:

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